Ask most women what their least favourite item to shop for is and they will usually say swimwear.

There can be nothing more daunting than standing in a change room armed with 10 pairs of bikinis. 

During our 25 years at Daneechi we have heard every complaint... bust too small, too large, women feel out of proportion, they have no curves etc... But our staff have always managed to find a swimsuit that makes women feel comfortable and fabulous. Call it our special talent!

We have always been reluctant to move towards online retailing as we know how personal swimwear is. The magic is in the fit and before launching our online site we wanted to create a way to bring that same level of service to our online customers.

In response, Daneechi developed the Shop by Shape system.  The system is based on 25 years experience of listening to women challenge our staff to find them bathers to fit their large bust/small bust/long body/no waist/big bum.

We identified the complaints heard most often and developed them into a range of 13 body shapes.  By choosing a shape you can see all the style that will suit your figure, you’ll also find an easy style guide advising what shapes, styles and prints we have found work best for your shape.

To view the shop by shape section visit www.daneechi.com/shopbyshape